A new way to deepen long-term customer relationships. Every customer interaction counts; make them matter.
Through our unique Bi-Directional Marketing Technology, ShareDirect is the premier application for Account Based Marketing (ABM), or ABR as we like to call it (Account Based Relationships). A scalable customer engagement platform, ShareDirect presents customer representatives and community managers as the "face" of your business – thought-leaders, subject matter experts and trusted advisors.
Using ShareDirect’s centrally-managed Personalized Engagement Sites, email, and other outreach tools, customer representatives build stronger digital relationships with your community gaining deeper insights and intelligence.
Businesses with multiple customer-facing employees can have a difficult time adjusting to the overwhelming encroachment of digital media into their customer relationships. How do organizations embrace technology and enable their employees to continue to build and sustain relationships?
Are you losing personal contact and relationships with your customers and prospects due to an overextended salesforce and overbearing digital encroachment?
Do you struggle to deploy brand-compliant marketing assets such as video, blogs, and influencer content based on individual customer interests and needs?
Would you like to protect current revenue and grow new sources of sales?
ShareDirect is highly scalable, available for a handful of company representatives or many thousands.
The ShareDirect platform can be set up as a self-service model or, with our SD-Facilitate program, be fully managed by the ShareDirect team based on the instructions of the company personnel.
Our platform is flexible by allowing company marketing personnel to have full or partial control of content and outreach with each representative.
Outreach can be performed through the platform using email, digital advertising, search marketing, social media or mobile marketing.
ShareDirect is fully compatible to use on mobile devices including iOS, Android, tablets, etc.
Let us show you how we can help you recover revenue and grow new opportunity through true engagement.
ShareDirect can seamlessly work with any B2B organization that has inside or outside representatives, account or success managers or experts on call. It is important to note that ShareDirect is NOT a CRM, CMS or other management platform but can integrate and serve as a Force Multiplier to any of those types of technology
Financial services and banking have a particularly acute need for re-engaging with their customers as digital disruption has de-personalized those industries resulting in loss of regular customer contact. Allow ShareDirect to provide a unique digital way to engage with those customers in a personalized way to fit their needs and interests.
This very broad category includes companies that market directly to the healthcare providers, HCPs, such as pharmaceutical companies, medical equipment, and other services. It covers marketing to hospitals and many of the different types of health clinics and even directly to patients. Needless to say in this very dynamic environment offering highly personalized communications options that build knowledge and trust can be a major differentiator.
There are a number of opportunities to connect with customers one-way digitally. But with Bi-Directional Personalization ShareDirect re-invents how you can use technology thus changing how engagement is done.
Consumers are craving more focused content at a smaller scale - we often call this "atomic" content
Companies need technologies to empower their workers and provide great service to customers
Success may be determined by the race to fully integrate analytics, video, personalized anywhere-anytime advice, and other digital capabilities
Organizations need to empower and transform the workforce with new digital tools and greater access to data insights
Businesses want to create a seamless customer experience across channels and improve marketing efficiency
Company representative can blend the best of the digital, physical and personal relationship worlds
The ShareDirect platform is the enabler for direct personalized engagement between company representatives and their customers.
ShareDirect Experienced Personnel can provide initial and on-going support of the ShareDirect platform by helping manage, organize and integrate the technology with your organization. In addition, we can help you with consulting and technical assistance to assure the ultimate success of the technology. We will arrange regular meetings based on your needs to facilitate the entire process. We can provide all of the below functions or a partial list and/or help more at the beginning of the program or manage it on-going.
Helping to determine the best opportunities for digital transformation of your organization throughout the marketing ecosystem.
Reid Overcash
Chief Executive Officer
rovercash@heronmartech.com
John Brown
Chief Technical Officer
jbrown@heronmartech.com
Marie Otto
Chief Relationship Officer
motto@heronmartech.com